The foundation of a strong manufacturer-customer relationship is the same as for any other kind of relationship: trust.
And while the internet has made it simple to find people and companies all over the world to do business with, it can be extremely difficult to verify the promises made on a website while a long distance away in the “real world.”
Certifications represent a non-biased way to get that proof customers need to build that trust and be comfortable engaging a particular contractor. Customers are looking for high quality, consistency, concern for workers and the environment, and other corporate characteristics that help them recognize whether or not a potential partner is credible and established.