Email marketing has a lot going for it. It’s inexpensive, easily personalized, and highly effective, because to get a customer’s email address, you’ve already interacted with them (they signed up for a newsletter, they’re an existing customer, etc.), and you have an established relationship.
Also, unlike social media platforms and search results pages, you own your email list. Even if other channels change on a whim, you will always have your mailing list.
You can use email marketing to…
- stay in touch with customers
- convey offers, sales, and other pricing information
- alert customers to new product ideas
- update stakeholders on company developments, new blog posts, etc., i.e. send a newsletter
The downside of email marketing is your email list can take time to build. Even so, don’t give into the temptation to buy an email list; that’s a big no-no.